However, unlike a normal lumberjack, a lumbersexual will never have a whisker out of place and will meticulously groom his beard and will never have stains from a nature trek on his well-polished boots.
Jarstad came up with the idea to decorate her friends' beards in November to help with fund-raising for "Movember" -- a worldwide movement that aims to raise awareness of prostate and testicular cancer.
According to reports, Jarstad lost her friend Huston Holbrook to leukemia, and part of the proceeds from the sales of her prints will go toward a fund set up in his memory and to encourage supporters to get on the Bone Marrow Registry.
Jarstad wanted to make something memorable.
“Rather than just photographing bearded men, I wanted to do something quirky and fun,” she said.
The prints of the photos are for sale on her Etsy site, with all 12 men showing off their very festive beards for a cause.
It makes you wonder what she has in store for "Manuary."