1. BOOK REVIEW
Writing a book review can be applied to almost every niche. Pick a book that’s relevant to your field, read it and write your thoughts down. Did you like it? What were particularly good/bad parts? Describe the type of audience this book may be helpful for. Attach some screenshots or pics of the book to give your reader the idea of the structure, typography, illustrations, charts if any.
2. FREE SOMETHING
Giveaways and contest are your best friends, but you can do even more. Make something useful for your customers for free. You can share this for free, or share for an email, or offer some branded stuff. Here’s a nice example of an e-commerce blog topic from hellolucky.com – they created cute wallpapers for desktop and iPhone and shared them for free.
3. FEATURE CUSTOMERS AND FANS
By showing off the items bought at your store your customers are doing something more than just a purchase. And the right step is to thank them! Keep an eye on your fans and customers and feature them in your post – this is a priceless tactic to increase customer loyalty and build relationships.
4. GIFT BUNDLES AND IDEAS
Along with creating pages with gifts for various occasions, write a post about your shop items than can serve as presents and gifts. Make sure you post them in advance so your readers can prepare for holidays well before. Here’s an excellent e-commerce blog idea example from Body Shop; they showed some perfect bundles for Father’s day
5. TEST SOMETHING
Test something from your shop or a product that can be of interest for your audience and write an honest review of it. House of Fraser has a separate category for such kind of posts; apart from being useful for your readers, such posts are good in terms of SEO, because you can get almost 100% new traffic for ‘product review’ keywords
6. SHOOT A VIDEO
Not good at writing? Can’t produce the text that you’ll be proud of? Your customers are not actually into reading? No problem – you can start a video blog or at least shoot videos from time to time. There are plenty of options here: start a video project like Selfridges did – almost a half of their recent posts are videos. If you don’t have resources for this, don’t worry – proper lighting, an iPhone and fluent speech may do magic.
7. SHARE CUSTOMER REVIEWS
There are two ways of sharing great customer reviews on your e-commerce blog. If you have your review feature enabled, monitor your reviews from time to time. Thus you can notice a great opinion that can be shared as a blog post – maybe you’ll want to contact the customer and ask for even more information. The second way is to track your brand mentions and keep an eye on your fans and customers – you can ask them to write a detailed review too.
8. FUN OR GIFS
I don’t have any preconceptions towards fun posts. In case they ARE fun and are NOT a clickbait. That’s why fun posts are even harder to be written, because you have to make them hilarious. And if you do it, it’ll pay off. I liked how USC does it: simple, short but recognizable jokes are always welcome
9. TELL ABOUT THE FAMOUS PEOPLE OF THE INDUSTRY
Here’s a great way to share relevant information on the niche: write about great people from the present or the past of your sphere. It’s a great type of content that can be valuable for your readers. And, this e-commerce blog idea is not worn out yet!
10. INTERVIEW AN EXPERT
Expert tips is a very effective kind of content in case these tips are really useful. If you’re going to make them too short and too obvious for your reader, you’d better try something else. If you’re interviewing an expert that’s not your employee, make sure you’ve specified the topic and chose correct answers. A good idea is to collect questions from your readers.
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