Sunday, May 24, 2020

6 Reasons Why Users Uninstall Mobile Applications




Mobile application downloads are increasing at a rapid rate in 2020 and expected to go even higher in the coming years. You might be thinking this is good news and yes it is excellent news for the users, but as a business, you have to realize that there is so much competition now with so many applications in the market. It is difficult to grab the consumer’s attention and make them download the app, but downloading is just the first step for the application to be successful. 

User retention is a crucial factor that defines the app’s success, meaning people should come back to your mobile app on a daily basis after the download. According to the reports by Statista, the app uninstall rate in 2018 was the highest, and 32.5 % of entertainment apps were uninstalled just within a month of download. The reason why users uninstall the application can depend on so many factors, and here are some important reasons. 

Complex Sign-up/Login Process 

Users usually do not have the time and patience to sit through a long and tedious sign-up process. Make sure your application has a one-step sign-in procedure where users can easily log in to the application. 

Do not ask the consumers so many questions and information while signing-up, only ask the necessary ones. Also, please do not force them to use social media login when they are not comfortable with it. Simplicity is the best way to go. 

Do not Collide Users with Notifications and Emails. 

Mobile app developers clearly know that push notifications are a crucial factor for user engagement and user retention but do not overdo it by sending too many push notifications or emails. It is a massive turn-off for the users, and they do not hesitate to uninstall the mobile app. 

In-App Purchases 

The in-app purchases are a great way for businesses to earn good revenue from mobile applications. But make sure your in-app purchases are worth the money and do not charge for basic things that other apps do it for free. Too many in-app purchases will lead the users to uninstall apps. 

Slow Apps and Errors 

Nobody wants to use slow-phased mobile applications. People do not have the patience to sit through the entire loading process; they easily click out and uninstall the app. Therefore, developers should make sure that there are no errors or bug in the application that makes it slow or crash easily. Users prefer high-speed and high-quality mobile apps. 

Awful User Experience 

This should not come as a surprise to any mobile app development company. The user experience is a crucial factor in any mobile application for it to be successful, so focus on good UI/UX while developing mobile apps. Some of the reasons why your app lacks good UI/UX can be 

· Users not able to quickly find what they need 

· Complicated user flow 

· Low-quality images and too many unnecessary texts 

· Slow loading pages 

Application Updates 

Updates are an essential part of the mobile application if your app still uses the old features and has not been updated since forever then users easily hop on to a better application with latest features and error-free experience. Therefore, regularly update your mobile apps. 

The above are the six important reasons why users uninstall your applications, and there can be even more reasons depending upon your business and the complexity of the applications. Therefore, do thorough research on the audience and how they interact with different applications to develop an ideal mobile app. 

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