Thursday, June 14, 2018
10 Creative Advertising Ideas That Actually Work
Someone told me once that the trick to getting people to like you is to simply get them to talk about themselves. They’ll walk away from the conversation knowing very little about you, but feeling great about themselves. That’s exactly what sponsored Buzzfeed Quizzes do! Everyone wants to know what type of Skittle or M&M they are, how they’ll die on Game of Thrones, if they’re a host or guest in Westworld.
This advertising idea seems to be most beneficial to tour bus companies and chain Italian restaurants (I have no idea why). While I was backpacking, I relied on these handy freebies that were largely available at train stations or—again, not sure why—Italian restaurants.
I carried these suckers everywhere. The maps are usually marked with the big tourist attractions and business locations. If you got the map from a bus company, all the bus stops would be marked. I inevitably ended up going back to the restaurant or finding my way to a bus stop when I got lost and using it to find my way other places.
When I was growing up, we sold cookie dough, girl scout cookies, wrapping paper, and coupon books. Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide?
These creative environmental ads are SO COOL. Not only are they better than boring billboards, they make an ordinary space into something funny or interesting for advertising purposes. I personally feel like these creative ads came straight from the brain of a five-year-old.
As always, sex sells. It makes people look twice and pounds the image into their brain. Aziz Ansari has a comedy bit that talks about Equinox ads—like the one below—and how they rarely feature people working out or a gym. Instead, Equinox showcases models in exceptionally good shape in compromising positions. What does that have to do with their brand or product? Almost nothing. But I can attest that I will never forget seeing the below ad blown up on the side of a building on 53nd and Madison!
Of course, an advertisement featuring Kim Kardashian should lead into pop-culture references. Depending on your audience, you could make a sly reference to Marilyn (a la Snickers), a popular movie, or blatantly make fun of a famous star’s dance moves. Ah
Good and creative ads have a foundation in common knowledge or shared humor. It’s like creating an inside joke with your prospective customers!
Everyone loves a good dad joke, but these puns can be a clever and creative play on words—or use the graphics to tell the joke for you.
If sex sells, so do adorable creatures. Just look at Budweiser! I hate the beer and I went on a tour of the brewery just to see the Clydesdales (unfortunately, the puppies weren’t around). The creative advertisement below with the kitten slays.
It’s a nice surprise to find billboards that aren’t just a boring rectangle off the highway. Probably the most widely known is from Chik-fil-a, with cows graffitiing “Eat Mor Chikin” on a white billboard. There are plenty of ways to make your ads 3-D like Law & Order did below.