While some business models like bird-dogging and flipping are more novel, being an agent has been a common way to participate in the real estate industry for as long as the modern property market has existed. Becoming a real estate agent is more difficult than breaking into some other parts of this industry, as it requires formal education and, typically, state certification.
As a real estate agent, you’ll need to be able to sustain yourself financially when you are first starting out, since real estate agents are not paid until the property closes. That means that all marketing efforts and costs, including professional photography, signage, open houses and mailings, will have to paid out of your pocket up front. You receive your commission when the sale of the house closes.
Being a real estate agent can be a highly lucrative career, especially if you develop expertise in a particular market or niche.
A talent for connecting with others will go a long way in helping you grow your business. Many real estate agents are known for their winning and engaging personalities.
A great website, consistent content production, and ongoing social media management can ensure that you quickly make a name for yourself, even against more experienced agents.
Promote your real estate business with content like blogs, videos, or podcasts geared to a particular neighborhood, market niche or audience.
Being a real estate agent is one of the few business models in which working from home is not really an option.
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